Did you buy The Traps on Launch Day? | Get Your Launch Day Bonuses

The Partnering Dream is a minefield of Hidden Traps.

In his new book, The Traps Killing Your Partnering Success for Global Sales, Donagh draws on decades of experience in technology sales and partnering to expose the assumptions and mistakes that repeatedly undermine partner strategies.

This isn't a generic how-to guide for building a partner programme. This book is a reality check.

Buy TheTraps on Amazon:

and globally

The Traps Book Roadshow

Join Donagh, with special guests at the Launch Events

Meet Donagh and join special guests at one of the launch event

CORK

Cork Launch Event 10am 25th August

Join Donagh and special guests in NSC Campus, with a packed room and great discussion:

- Shemas Eivers, Serial founder, Angel Investor, ex Client Solutions - SAP partner, ex TD Synnex, Chair Boole Angel Syndicate,

- Anthony O’Mara, Global Tech Leadership Advisor, ex TrendMicro, ex Malwarebytes, Amaro

- Kevin O’Leary, President and CEO of QUMAS at BIOVIA

DUBLIN

Dublin Launch Event 4pm 25th August

Donagh was joined by special guests at NovaUCD, with a packed room and great discussion:

With Guests:

- Liam Cronin, Head of Innovation UCD

- Aidan Gallagher, Global Sales Leader, ex-Similarity Systems, ex-Baltimore Technologies

- Ken Cahill, Founder & CEO SilverCloud Health

- John O’Brien, Executive Chairman at S3 Connected Health

If international growth is important

for your tech/saas business,

your clients, or your members:

👉 Click here to contact us to Organise your Free Partnering Traps Session

Why buy The Traps?

A straight-talking diagnostic, not

another partnering playbook

Most partner programs fail for the same reasons, copied playbooks, unexamined assumptions, and hope-based strategy. This book puts each one under the microscope, chapter by chapter, and hands you the hard questions to ask before you spend another cent.

Expose the hidden assumptions

Twelve chapters unpack the traps tech leaders fall into when copying Microsoft, SAP, or Salesforce-style programs without their scale or credibility.

Diagnose before you build

A blind-spot test for each chapter, the hard questions your team needs to answer with evidence, not hope, before committing budget.

Built for early-stage and growing companies

Not written for Microsoft. Written for B2B software and SaaS leaders who've found product-market fit and are ready to scale through partners.

A positive path forward

Every trap ends the same way, with a bespoke roadmap for your actual stage of partnering maturity, not someone else's.

About the author

30+ years building partner programs, not just writing about them

Donagh Kiernan

Founder, Tenego · Partnering Strategy Advisor

Donagh started as a software developer in his pre-teens before founding his first company, Vistech Software, in 1994, a rising star in Ireland's tech boom that made the Deloitte Technology Fast 50 three years running.

In 2008 he founded Tenego Partnering to focus specifically on helping technology companies drive sales growth through partnerships. Since then, Tenego has worked hands-on with hundreds of companies building international partner programs — and since 2019, has taught the same process-driven approach through Tenego's courses.

This book distils that experience into practical, hands-on methodology you can start implementing within weeks, built to help you get started the right way, not copy someone else's.

30+ yrs

in technology & partnering

2008

founded Tenego Partnering

100s

of partner programs advised